Client: Diamond Shreddies
I went to a talk Nancy Vonk gave where she explained in detail about the whole Diamond Shreddies Campaign. It was quite hilarious to watch the idiocy and reactions of some of the people in these focus groups. They were quite clever in this campaign as the people who did catch on and write letters of disgust, they turned around and used the actual letters in commercials to address the particular matters there were complaints about.
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