Client: Drive Alive South Africa
'In South Africa, over half of deaths and injuries from car accidents are due to drinking and driving, this percentage being twice the world average. To help combat this problem, we created this realistic mobile Road Block, which proved to be an effective deterrent.'
I think this was a great idea especially for a place who has an extreme amount of cases of drunk driving deaths. I think they should definitely take this idea further to really get to a lot more people.
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