David & Goliath: LA

Client: Kia

This is a goofy commercial, and definitely wasn't expecting that kind of looking car when I saw the opening of the commercial. It definitely grabs the attention in a funny kind of way and I assume people who buy that particular car, might also be a bit quirky like the commercial, so it would appeal even more to its target market.

Modernista: Boston

Client: MTV

These ads are pretting interesting, treating MTV as if it is some sort of STD or something. In most cases this might be a horrible thing, but in the case of MTV and the crappy content they show/ have programs for, it kind of fits right in. For MTV i think these are pretty funny, but I don't think other companies could pull off this crude approach at all.

Strawberry Frog: New York

Client: Frito Lay (True North)

The website and ads created for True North, are very simple and natural looking, getting down to what the product itself is all about. The shapes and layout of the page are kind on the eye.

Wongdoody: LA/Seattle

Client: Adidas

I think these print ads are clever, as they are using Adidas iconic 3 stripes to leverage the selling point on the print ads. I also like them because they don't look like the typical Adidas ad.

72 and Sunny: LA

Client: Discovery Channel

Compared to what an agency could do with having Discovery channel as I client, for me , I think they could do something a bit more interesting. It seems like an easy idea to me, but maybe I just haven't seen enough work on it to understand their point of view.

Mother: London

Client: Dell

When I first started watching this, it thought it was going to be kind of obnoxious, but turns out I actually like it. It is pretty cool, along with the neat graphics, I enjoyed watching it, much better than a lot of the other more boring Dell commercials, is quite refreshing in comparison.

Rethink: Vancouver

Client: Playland


Ha this commercial is pretty funny, the whole time your thinking "what the heck" right up until when they say PLayland and then it all kind of come together in two words, I like that they incorporated making something fun out of something people wouldn't typically associate with as being fun, although it is somewhat obvious, it is also discrete at the same time in an odd kind of way.

Cramer-Krasselt: Chicago

Client: Porsche

This is a great new Porsche ad introducing a new car into their ever- growing lineage to meet all driver's needs. It is filmed beatfiully and I love the use and concept behind Porsche and its lineage.

Doner: Detroit

Client: Mazda

TO launch the 2010 Mazda they created an alternate world, including blogs, outdoor, guerilla, live streaming video, mobile technology,every medium possible. 33 Keys was an alternate reality game challenging players to immerse themselves in real-life adventure for chance to win new Mazda3 2010.
This was excellently executed and thought out from all the diverse medium to the script and alternate reality world, I think they did an incredible job in really marketing a product to the best of their ability, going completely all out in every way possible.

Richards Group

Client: Bridgestone

Despite the fact this ad was shown in class I had to put it on here. First because I had no idea the Richards Group created it, and second because I remember thinking this commercial was hilarious when I saw it during the Super Bowl. I love how climatic the commercial is, and then only to end with the cars tires easily swerving around the screaming squirel. Making the product seem effortless in the often occurence of having little rodents run out in front of our car.

Bartle Bogart Hegarty: New York

Client: Unilever (Vaseline)

THis commercial is beautiful and flowing, the visual clearly conveys the concept about Vaseline's moisture penetrating through all levels/layers of your skin. I like how not only do they show the graceful dancers in white leotards, but also the people on the other side of it all controlling how much each person is suspended in the air.

Wieden + Kennedy: Portland

Client: Coca Cola

W+K and their advertisements for CocaCola are great, they seem to have this sort of mysterious fantasy-like element running through all of them.

Dentsu: New York

Client: Canon (Realis) Interactive- explore Realis.

This is an interactive website for Dentsu's client Canon the Realis, I enjoyed it quite a bit. Each of the cube shape's represent pixels and you can click on various parts of the Realis to see the different features it offers.

Kirshenbaum Bond: MDC

Client: BMW - Interactive M Experience

-Offers content unavailable anywhere else online for the BMW enthusiast. (Including exclusive documentaries)

They didn't really have much on their website to go off of or much description about this particular interactive experience, but it seemed pretty cool.

In addition tho this there was an iPhone app, which allowed BMW users were invited to peek inside BMW Munich facilities. - I'm sure a lot of people enjoyed this factor especially because they were getting a chance to do something they otherwise would not have been able to unless they were to go to Munich and see the facilities for themselves.

Cliff Freeman & Partners: MDC (Now closed)

Client: Quiznos Sub

Ha I remember the first time a saw these commercials for Quiznos I thought they were spectacular, and amusing and I definitely ran around singing the little jingle. I feel like this agency (at least in this case, i'm not a fan of the cheese pizza stretching all over the place) knows the fine line between funny and straight up annoying, these ads easily could have gone wrong but they did a great job bringing it together with just the right amount of funny and crazy mixed together.

Vitro Robertson: San Diego -MDC

Client: Asics

I love the stuff they've done for Asic. It is a different and refreshing approach in comparison with Nike and ADIDAS as I feel like those two have a lot in common but this work for Asics is distinct and likeable hitting a little bit of a broader audience.

Crispin Porter + Bogusky:(Miami/Boulder) MDC

Client: GAP

The adult version of this commercial I don't like so much (b/c the jingle is more annoying), but I think this one's pretty cute. It is eye-catching and quite refreshing to watch actually. The more I see it though, I think it will start to get a bit more irritating. If I was a kid though, I'm pretty positive I'd love this commercial and even get excited/ dance around when it played, so at least for the kid audience I believe it s quite effective.

McKinney: (Durham, NC)- HAVAS

Client: Gold's Gym

Coming from someone who works out a lot, a can relate to this commercial a lot. I like this commercial a lot, but instead of making me want to go to Gold's Gym to work out, it just makes me want to workout. I think if there was something in it that was more about what Gold's Gym is all about it would be better because right now it is selling the whole idea and experience/outcome of what working out brings you rather than what Gold's Gym brings to that experience.

Euro RSCG: (Paris)-HAVAS

Client: Danone (Evian Water)

This is a viral video of break dancing babies for Evian. I'm not so sure about it, I feel like the advertising world has kind of gone over kill with babies from the talking ones to now the break dancing, which looks and is completely digitized. I not a big fan, but then again I would probably watch it to see what it was all about if someone sent me a link or told me about it by word-of-mouth.

Arnold Worldwide:Boston -HAVAS

Client: Amtrak

I love these visuals, they are very appealing (at least to me) the contrast of the black and whit along with more muted colors is visually pleasing, and different from most other print ads you see. I would definitely hang around on these ads and actually read part of them if I was flipping through a magazine.

Kaplan Thaler Group (NYC): Publicis Goupe

Client: Aflac

I have always thought these Aflac duck commercials were incredibly annoying. I'm sure there are less annoying ways they could portray the duck, or something. Also they don't really seem to flow together very well, especially in comparison with the Fallon commercials.

Fallon: Publicis Groupe

Client: Sony (Bravia) (NYC)




Client: Traveller's Insurance (Minneapolis)




Fallon definitely has a distinct style of commercials. They are aesthetically pleasing and the music is very acoustical and relaxing. I actually enjoy watching all of their commercials, unlike many of the other's which often seem to be clutter. Fallon commercials seem well-thought out and the execution of them is pristine.

Leo Burnett: Chicago- Publicis Groupe

Client: Numericable

I couldn't figure out what Leo Burnett Agency did this ad, but I'm going to assume its one in Paris or Canada because i think they are speaking french in the Commercial (otherwise I have no idea). Just double-checked and it's Paris.

After seeing this ad for the first time in a different language, I couldn't quite figure out what is was for, but I knew it had something to do with a TV (which I was correct, it is for a French cable provider). This ad definitely caught my eye, the tune is quite catchy, and not annoying along with the cool visual animations to keep you interested. This is probably one of the few types of commercials I would wait until it was over to change the channel. I would definitely be interested in hearing/ seeing the translation of this. I love how the animation bring the rooms to life, despite the semi- boring setting, if they had otherwise not been in it.

Saatchi & Saatchi (New York): Publicis Groupe

Client: Tide (to go)

This commercial was hilarious, everything in it, just worked. I think in other situations it might not have been quite as funny as this because who wants to go into a job interview with a huge stain, and I'm sure people get nervous and accidently spill coffee or something on themselves all the time before job interviews, which is the last place you want to go not looking your most professional.

Publicis: (Paris) Publicis Groupe

Client: WonderBra

Ha, this ad I thought was pretty funny, very quick and easy to get, and definitely appealing to a young woman. After seeing an ad like that I would definitely be curious about the product and go to the extent to see what was so great about it. I think they did an excellent job with that one.

BBDO (New York)- Omnicom

Client: The Economist

I am a big fan of the work BBDO New York and AMV/BBDO have done for the economist. They always have clever new ways at going about advertising for The Economist whether in a more non-traditional manner or through billboards, print, or guerilla.The The work is always attention grabbing and thought provoking as you have to use your head a bit for some of the stuff they use, but mostly they are all pretty quick gets.

R/GA: Interpublic

Client: Nike iD

They are very well-known for digital and interactive work. This particular site they created for Nike is pretty incredible, allowing the consumer to create customized shoes in which they can zoom in as far as to see the stitching of the shoes, and are able to rotate the and view from all angles. In my opinion this kind of work is great as it allows the consumer to be a 'designer' creating products to their exact specifications.

Campbell Mithun: Minneapolis- Interpublic

Client: Nature Valley

This ad is what I think the typical consumer of Nature Valley Granola bars would want to see, as they are most likely health conscious and go for all-natural type of foods. This looks like its definitely targeted to adults, it is settle and gets the point across- 'the energy bar nature intended'

Mullen: Boston- Interpublic

Client: National Grid- The power of action

About the power of starting a movement which inspires people to work on saving energy as a part of the solution to global warming. I think this is a beautifully conducted ad, yet I believe a lot of people won't understand its underlying purpose.

Deutsch (New York): Interpublic

Client: Milk

The classic got milk ads, featuring an array of different celebrities, athletes, etc. used to appeal to all different audiences. Its been around for a while now, maybe it would be nice to see them change it up a bit.

Hill Holliday: Boston- Interpublic

Client: Dunkin Donuts

I love this stuff for Dunkin Donuts, the ads are placed in ideal spots for exactly what's going on at that tie, or the possible thoughts going through your head. The next time your in one of those situations you'll be more likely to think of Dunkin Donuts.

Carmichael Lynch: Minneapolis- Interpublic

Client: Harley Davidson

Known for their print work, Carmichael Lynch has the talent of capturing the very essence of the Harley Brand in their ads. They always have new and innovative ways and formats to show their ads for Harley Davidson with beautiful art direction and copy.

Lowe: London- Interpublic

Client: Ogawa

This campaign has been featured in Communication arts. The visual is pretty clever, I guess it's for an air conditioning unit, or something along the line's of that, not sure I'm a bit confused about what exactly it is for.

Draft FCB (Johannesburg): Interpublic

Client: Drive Alive South Africa

'In South Africa, over half of deaths and injuries from car accidents are due to drinking and driving, this percentage being twice the world average. To help combat this problem, we created this realistic mobile Road Block, which proved to be an effective deterrent.'

I think this was a great idea especially for a place who has an extreme amount of cases of drunk driving deaths. I think they should definitely take this idea further to really get to a lot more people.

T.A.G. SF- Interpublic

Client: Xbox

This is a pretty cool jump roping spot, especially to me since I jumprope almost every day. It's great how they were able to incorporate a diverse range and variety of people in it to really appeal to a broader audience.

TM Advertising: Dallas- Interpublic

Client: American Airlines

Aired at the Superbowl, it's a kind of funny in your face and annoying at the beginning and then ends with the relaxing peaceful music and arrival at your gate after the horror you've been through the entire weekend. Definitely appealing to an adult working audience, particularly maybe someone who's not in love with their job and can't wait till their next vacation, so why not take American Airlines while their at it.

The Martin Agency: Interpublic

Client: Freecreditreport.com

These commercials are pretty annoying to me, but I guess the upside is I would remember the name of the client. Then again by no means do they make me want to use freecreditreport.com, maybe if I was in the situation I needed something like their services I would unconsciously think of them first though.

McCann Erickson: Interpublic

Client: Xbox- Lips

Ha I've always like this commerical, it's pretty funny and clever, I'm assuming McCann and TAG paired up to do this spot together.

McCann Erickson (Portugal)

Client: Quercus- Stop global warming

This is an interesting sort of gut-wrenching take on combatting the issue of global warming, especially as the animals 'give up' and basically commit suicide because of how bad it has gotten. This commercial would definitely make me think twice about his issue. I think currently the problem with global warming right now is not enough people know what it actually is/ does so we might need more work explaining it a bit more.

Grey: WPP Group

Client: Coke Zero- Life as it should be

Interactive: I thought these were pretty funny, and most definitely interesting to watch. The whole campaign was sort of centered around getting guys to want to drink Coke zero, incorporating interactive destination of 'Life as it should be.'

JWT (Scala JWT): WPP Group

Client: Greenpeace

A beautiful campaign for Greenpeace emphasizing peoples desire to accumulate wealth which ultimately skew their view of right vs. wrong. This campaign is simply trying to find positive thoughts between defenders of the environment and their enemies.

Y&R (Buenos Aires): WPP Group

Client: UNHCR

For some reason I' m having a hard time getting these ads. The third ad to this campaign I didn't think really fit so I didn't include it. 'Refugees would like to have the same problems you have'- As if to say they problems they are having in these ads is far greater than anything we imagined. I understand that part, and they are beautiful ads, but not sure.

Ogilvy & Mather: WPP Group

Client: Diamond Shreddies

I went to a talk Nancy Vonk gave where she explained in detail about the whole Diamond Shreddies Campaign. It was quite hilarious to watch the idiocy and reactions of some of the people in these focus groups. They were quite clever in this campaign as the people who did catch on and write letters of disgust, they turned around and used the actual letters in commercials to address the particular matters there were complaints about.

Martin Williams: Minneapolis- Omnicom

Notforsalecampaign.com

This is another sort of gut wrenching campaign, where they use receipts, to inform about the continuing issue of slavery. This is another extremely effective way to address the situation at hand. I think martin Williams was right on with this non-traditional work.

Latin Works: Austin, TX- Omnicom

Cause: Active Life Movement- Keep obesity away from your child

Considering I used to play with Playmobile as a child, almost everyday, this ad immediately drew my attention, and then I realized they were all obese. It is kind of sad in a very truthful way as so many children are obese due to the increasing amounts of crappy food, video games, reliance on technology, and lack of knowledgeable parents about healthy eating habits.

Dieste Harmel & Partners: Dallas- Omnicom

Client: Gatorade

Is a game just a game? Not when what's inside pushes you on.

This is a cool ad, targeted to Hispanic Americans, whom as I know love futbol. So this is great for the target audience along with the intensity of it.

GSD&M Idea City: Austin, TX- Omnicom

Client: BMW

THis commercial is awesome in my opinion, utilizing clay to evoke the different shapes of the c BMW cars to change and take shape for the better, advancing with the needs of society.

180 LA- Omnicom

Client: ADIDAS

Interactive Experience created by 180LA for Adidas. It is a digital experience part interactive film and part online catalogue based around a simple mouse click, with the instruction wait for the Flash and click to capture the moment.

This is a pretty sweet interactive experience, I thoroughly enjoyed the description of it and examples. It is simple and intriguing at the same time, inviting one to go on and discover what;s behind the flash.

Agency: Goodby Silverstein- Omnicom

Client: Adobe

I love this project. It is a creative way to show what the product can do that people wouldn't expect, but that definitely grabs your attention leaving you in awe of the product if you know what it is, and with curiosity if you don't.

Agency: TBWA/Chiat/Day (Los Angeles)- Omnicom

Hip Hop

Client: Apple

These ads definitely appealed to me when they first came out, which I am in the target market so it make sense. I think these are great ads, whenever they showed up on the TV I would stay and watch them, they capture the essence of why an Apple user is different and makes it a great thing.

Agency: DDB (London)- Omnicom

Client: Volkswagon

This commercial won some awards. I think it is pretty nifty, definitely shows the car throughout someone's everyday life, what goes on in it, how its used in so many different manners whether driving to work, going out with friends, getting in an argument with someone, running errands, in snow, rain, sun, etc. It's quick to the point, and effective.

Advertising as Art: Commercials

Agency: AMV BBDO

Client: Choice FM

Fallon
Client: Sony (Bravia)



This commercial took an immense amount of work, including the vast amount of rabbits/ waves they made to creates this commercial. A true artful approach to a unique idea.

Advertising as Art: Print

Agency: Ogilvy & Mather Frankfurt

Client:Siemens Worldwide

Photographer: Christian Schmidt

Agency: Publicis, Singapore

Client: Svenson Hair Care