Tuesday, October 27, 2009

McCann Erickson: Interpublic



Client: Xbox- Lips

Ha I've always like this commerical, it's pretty funny and clever, I'm assuming McCann and TAG paired up to do this spot together.




McCann Erickson (Portugal)


Client: Quercus- Stop global warming

This is an interesting sort of gut-wrenching take on combatting the issue of global warming, especially as the animals 'give up' and basically commit suicide because of how bad it has gotten. This commercial would definitely make me think twice about his issue. I think currently the problem with global warming right now is not enough people know what it actually is/ does so we might need more work explaining it a bit more.

Grey: WPP Group




Client: Coke Zero- Life as it should be

Interactive: I thought these were pretty funny, and most definitely interesting to watch. The whole campaign was sort of centered around getting guys to want to drink Coke zero, incorporating interactive destination of 'Life as it should be.'

JWT (Scala JWT): WPP Group



Client: Greenpeace

A beautiful campaign for Greenpeace emphasizing peoples desire to accumulate wealth which ultimately skew their view of right vs. wrong. This campaign is simply trying to find positive thoughts between defenders of the environment and their enemies.

Y&R (Buenos Aires): WPP Group


Client: UNHCR

For some reason I' m having a hard time getting these ads. The third ad to this campaign I didn't think really fit so I didn't include it. 'Refugees would like to have the same problems you have'- As if to say they problems they are having in these ads is far greater than anything we imagined. I understand that part, and they are beautiful ads, but not sure.

Ogilvy & Mather: WPP Group



Client: Diamond Shreddies

I went to a talk Nancy Vonk gave where she explained in detail about the whole Diamond Shreddies Campaign. It was quite hilarious to watch the idiocy and reactions of some of the people in these focus groups. They were quite clever in this campaign as the people who did catch on and write letters of disgust, they turned around and used the actual letters in commercials to address the particular matters there were complaints about.

Friday, October 16, 2009

Martin Williams: Minneapolis- Omnicom


Notforsalecampaign.com

This is another sort of gut wrenching campaign, where they use receipts, to inform about the continuing issue of slavery. This is another extremely effective way to address the situation at hand. I think martin Williams was right on with this non-traditional work.

Latin Works: Austin, TX- Omnicom

Cause: Active Life Movement- Keep obesity away from your child

Considering I used to play with Playmobile as a child, almost everyday, this ad immediately drew my attention, and then I realized they were all obese. It is kind of sad in a very truthful way as so many children are obese due to the increasing amounts of crappy food, video games, reliance on technology, and lack of knowledgeable parents about healthy eating habits.