Wednesday, December 9, 2009
David & Goliath: LA
Client: Kia
This is a goofy commercial, and definitely wasn't expecting that kind of looking car when I saw the opening of the commercial. It definitely grabs the attention in a funny kind of way and I assume people who buy that particular car, might also be a bit quirky like the commercial, so it would appeal even more to its target market.
Modernista: Boston
Client: MTV
These ads are pretting interesting, treating MTV as if it is some sort of STD or something. In most cases this might be a horrible thing, but in the case of MTV and the crappy content they show/ have programs for, it kind of fits right in. For MTV i think these are pretty funny, but I don't think other companies could pull off this crude approach at all.
Strawberry Frog: New York
Wongdoody: LA/Seattle
72 and Sunny: LA
Mother: London
Client: Dell
When I first started watching this, it thought it was going to be kind of obnoxious, but turns out I actually like it. It is pretty cool, along with the neat graphics, I enjoyed watching it, much better than a lot of the other more boring Dell commercials, is quite refreshing in comparison.
Rethink: Vancouver
Client: Playland
Ha this commercial is pretty funny, the whole time your thinking "what the heck" right up until when they say PLayland and then it all kind of come together in two words, I like that they incorporated making something fun out of something people wouldn't typically associate with as being fun, although it is somewhat obvious, it is also discrete at the same time in an odd kind of way.
Tuesday, December 1, 2009
Cramer-Krasselt: Chicago
Client: Porsche
This is a great new Porsche ad introducing a new car into their ever- growing lineage to meet all driver's needs. It is filmed beatfiully and I love the use and concept behind Porsche and its lineage.
Doner: Detroit
Client: Mazda
TO launch the 2010 Mazda they created an alternate world, including blogs, outdoor, guerilla, live streaming video, mobile technology,every medium possible. 33 Keys was an alternate reality game challenging players to immerse themselves in real-life adventure for chance to win new Mazda3 2010.
This was excellently executed and thought out from all the diverse medium to the script and alternate reality world, I think they did an incredible job in really marketing a product to the best of their ability, going completely all out in every way possible.
Richards Group
Client: Bridgestone
Despite the fact this ad was shown in class I had to put it on here. First because I had no idea the Richards Group created it, and second because I remember thinking this commercial was hilarious when I saw it during the Super Bowl. I love how climatic the commercial is, and then only to end with the cars tires easily swerving around the screaming squirel. Making the product seem effortless in the often occurence of having little rodents run out in front of our car.
Bartle Bogart Hegarty: New York
Client: Unilever (Vaseline)
THis commercial is beautiful and flowing, the visual clearly conveys the concept about Vaseline's moisture penetrating through all levels/layers of your skin. I like how not only do they show the graceful dancers in white leotards, but also the people on the other side of it all controlling how much each person is suspended in the air.
Wieden + Kennedy: Portland
Client: Coca Cola
W+K and their advertisements for CocaCola are great, they seem to have this sort of mysterious fantasy-like element running through all of them.
Dentsu: New York
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